Knowledge and Skills

Key Knowledge

• the way media is used by globalised media institutions, governments and the individual

Key Skill

• discuss the extent of the influence of the media and media audience

Key terms and concepts

• the way the media is "used" by different key stakeholders can mean different things, they can be using it to gain agency / control, to make money or for social justice reasons for example
• Globalised media institutions: Large media companies. Could be traditional media companies such as Disney, 21st Century Fox, Viacom, or newer technology companies such as Alphabet (who owns Google), Facebook and Microsoft.
• Governments: Australian governments use the media in various ways, mostly in terms of PSA's (Public Service Announcements)
• The Individuals: How an individual person might use the media - either as an audience in terms of Uses and Gratification theory, or as an active member of the member - how they contribute to the media economy/

Sessions

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Resources

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